Does FarmVille release too much too fast?

In some games, time goes by very slowly in between features and you can find yourself bored before something fun is released. In FarmVille, Zynga have a reputation for keeping the action happening. Between new decorations, new collection games, new mystery game prizes, new features in the game, and holidays, some players are finding themselves overwhelmed with the pace of the new content.

BWasek from the FarmVille forums says:

I started collected all the horses and cute animals a year ago, now to continue would cost a ton! I liked it better when there were only a few a month, not 5 a week!. Same with the stupid trees....I may just have to stop playing! It's becoming a money pit instead of a fun time waster!

Keeping a social game balanced for the hardcore players who login for hours each day and the casual players who don't have as much time to play is a difficult job for the FarmVille team. Many players are easily bored, buy their way through features by paying Farm Cash and then quickly get bored. It is in FarmVille's best interest to keep new content coming at a fast pace so that players can spend money and time in the game. However, how much is too much?

Right now in FarmVille there are so many features and things going on. A new expensive expansion was released, there is a Valentine's 12 Day Collection Game, there is a Valentine's Mailbox for collecting valentines and trading them in, there are new Valentine's quests, there is a new limited time masterable Farm Cash crop, the Lunar Chinese New Year items keep coming, and an England expansion is on its way. This is a lot to do in a short time, and it's easy to see how players could get overwhelmed.