According to the latest rumors, Zynga could leave not only Facebook but also all social networks on which millions of people spend hours of fun and entertainment with its games. The basis for this divorce, there is an intention to launch its own platform for social game, named Zynga Live. This structure would allow 250 million monthly active gamers direct access to the full range of games company, Farmville, Treasure Isle, Mafia Wars, without going through a social network.
Zynga has already planned to withdraw its game Yoville the social network Tagged.com, but has not indicated any launch date for Zynga Live. The initiative was driven by the deterioration of relations between Zynga and Facebook, in particular due to the cancellation early March provenineti notifications from third-party applications on user profiles. These alerts allow Zynga to ensure a strong promotion on 400 million members of Facebook.
More recently, Zynga has not digested the fact that Facebook developers inpone third of its system of credit, as the only means of payment on the network. Facebook takes it a 30% commission on the amount of past transactions for this system. According to Techcrunch, the relationship between Zynga and Facebook would be further cooled by the positions of two giants: the threat to block social networking and gaming company Zynga threatens to leave the social network. In almost three years, Zynga has become one of the most popular software company for online games on any device. Its main Beliefs & Causes FarmVille games (78 million active monthly players) play is the application most used on Facebook. Zynga Live now has over 4.6 billion dollars, or one third of the Activision Blizzard company MMORPG “World of Warcaft. While the software company Electronic Arts, which bought Playfish, is number two in social games behind Zynga, for $ 400 million in November 2009.
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